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Easy Open Macadamias Launch

Media Release:

Inspired by the booming trend in Europe, the nutty geniuses at MacFarms have nationally launched Macadamias that can be consumed directly from the shell using a unique key in the pack – Easy Open Macadamias (Roasted & Salted in the Shell).

Often referred to as the King of nuts, Australia’s deep-seated love for the glorious Macadamia is certainly no secret. Understandably, this love is usually attributed to the nuts transcendent creaminess, plump buttery taste and wickedly crunchy texture. Not to mention, Macadamias are rich in good monounsaturated fats and a source of fibre. They also contain iron and are a source of thiamine and magnesium.

But unlike opening its lesser counterparts, such as the peanut or pistachio, it takes some serious manpower to extract a Macadamia from its shell; 300 pounds of pressure per square inch to be exact, making it the hardest nut in the world to crack.

So, how does one consume histories toughest nut? As nuts should always be consumed, fresh and spanking new from the shell!

Available in a 350g stand-up resealable pouch, every Macadamia has a groove in its shell which can be opened using a small MacFams Key included in each pack. Simply insert the key into the slit and lever to crack open the shell to reveal the nutty treasure inside.

Grown and harvested on home soil, MacFarms Easy Open Macadamias are available for limited seasonal release in the fresh produce section of Coles and Woolworths supermarkets while stocks last.

RRP $9.95 for a 350g pack 

You can view the Easy Open Macs website at: http://www.easyopenmacadamias.com.au

Macabella Spread Swap

On Friday 7th of August 2015 Macabella came to the rescue of choc spread enthusiasts in Sydney and Melbourne  giving away over 3600 jars of the delicious choc macadamia spread with the Great Macabella Spread Swap. The Spread Swap was in response to news that one of Australia’s most well-known hazelnut spreads had a national shortage.

Macabella invited the public to come down to the Henry Deane Plaza in Sydney and the Forecourt at the State Library of Victoria to pick up a free jar of Macabella Choc’Macadamia spread in exchange for their old choc nut spread jar (whether it was empty, full or everything in between).  Eager passers-by could also do a  social swap by posting a photo or update on social media or whispering the special code word #SpreadTheSecret to procure a jar.

Both promotions were a complete success running out of jars within 3-4 hours at each location (we knew you loved your choc nut spread!). To see photos from the event you can visit www.macabella.com