On Friday 7th of August 2015 Macabella came to the rescue of choc spread enthusiasts in Sydney and Melbourne giving away over 3600 jars of the delicious choc macadamia spread with the Great Macabella Spread Swap. The Spread Swap was in response to news that one of Australia’s most well-known hazelnut spreads had a national shortage.
Macabella invited the public to come down to the Henry Deane Plaza in Sydney and the Forecourt at the State Library of Victoria to pick up a free jar of Macabella Choc’Macadamia spread in exchange for their old choc nut spread jar (whether it was empty, full or everything in between). Eager passers-by could also do a social swap by posting a photo or update on social media or whispering the special code word #SpreadTheSecret to procure a jar.
Both promotions were a complete success running out of jars within 3-4 hours at each location (we knew you loved your choc nut spread!). To see photos from the event you can visit www.macabella.com