Gone are the days of hard-to-open packages and spilt snacks! Australia’s favourite and finest producer of all things ginger has just introduced new packaging for two popular snacking and cooking products: Buderim Ginger’s Naked Ginger (Uncrystallised) 200g pack and Crystallised Ginger 250g pack.
Embracing a more contemporary design, Buderim Ginger has revealed fresh new packaging for its smooth and velvety ginger pieces – with the added benefits of functionality. These two classics are now available to consumers in an easy-to-open and resealable stand up pouch.
Maintaining their strong brand heritage and continuing to embrace their vibrant orange and retro trademark, Buderim has opted for a more functional design that consumers will love. Moving away from a shapeless, pillow-packet format that gets lost in the cupboard, can’t be re-sealed, and is restricted to one-time snacking, Buderim’s new stand-alone pouch locks in freshness while still delivering the same great taste.
“In a recent national study of over 1000 people earlier this year we found the majority of our customers either purchased Naked and Crystallised Ginger as a snack or for cooking,” said Buderim Ginger Marketing Manager Jacqui Price.
“However the previous packaging format wasn’t conducive to snacking and cooking usages, whereas the new stand up pack has a lot better presence in cupboards making it easier to store and is completely resealable.”
Committed to providing their loyal customers with the finest quality and service, it’s no surprise Buderim Ginger’s packaging re-brand offers consumers convenience and functionality while staying true to their roots that they are known and loved for.
In the last 74 years, Buderim Ginger has grown from a small farming community and ginger growers cooperative to one of the world’s largest suppliers of ginger. Today Buderim Ginger is known as the finest purveyor of all things ginger, producing an impressive variety of Australian favourites from its infamous ginger beer and ginger snack range to its beloved original ginger marmalade recipe.